Why are Ketone Esters Treated Like the Oddball of Sports Nutrition?

Ketone esters have surged into sports nutrition with bold claims, premium pricing and a backstory rooted in military research. Yet despite the hype, their effectiveness remains inconsistent and their mechanisms poorly understood. Unlike everyday supplements such as caffeine or electrolytes, ketone esters push the body into a metabolic state it would not naturally occupy without fasting. This novelty, paired with mixed evidence and poor tolerability, has led to an unusual level of scrutiny. Ultimately, ketone esters are not a breakthrough nor a threat. They are simply another ergogenic aid that needs to be judged on data rather than marketing.